Portfolio
Over the years, I’ve had the chance to work with great companies. From doing FP&A and determining marketing and sales strategies, to growing their business into million-dollar companies and optimizing their operations.
I recently completed a Digital Marketing Certificate in U.C. Berkeley and since then I’ve gathered the skills and expertise necessary to start my next challenge in the digital marketing area.
​
Browse my Marketing Portfolio to get a better idea of the kind of work I’ve been involved with.
Plum Organics
"Do your Partner" Campaign Analysis
Creator & Sole Contributor
Researched Plum Organics successful marketing campaign "Do your Partner" and developed a presentation analyzing the brand's business model and the campaign’s objectives, target audience, strategies, and results.
​
Tools: Google Suite, Canva.
TravelFlyLove
Website Building
Creator & Sole Contributor
Planned, designed, structured, and launched a website for a fictitious local tour guide business.
​
Tools: SEO, SEMrush, WordPress.
TravelFlyLove
Display Ads Campaign & Creative Brief
Creator & Sole Contributor
Created a Creative Brief and Campaign Brief to promote a local tour guide business. Developed a Display Ads campaign structure and mockups.
​
Tools: SEMrush, Google Trends, Google Ads, Google Suite.
The Olive Branch Project
Marketing Plan & Landing Page
Team Leader & Collaborative Work
Team project where we ideated and created from zero a business plan and marketing plan for a new non-profit called The Olive Branch Project. We also built the business website and pitch presentation.
​
Tools: Google Suite, SEMrush, Google Trend, SEO, WordPress, Google Trend, Content Creation.
Progeny Coffee
Content Marketing Audit
Creator & Sole Contributor
Audited Progeny Coffee's owned and non-owned content marketing and analyze it for content gaps. Identified and ideated relevant content opportunities that supported their campaign objectives.​
​
Tools: Google Suite, Canva, SEMrush, Google Keywords Planner, Google Trends, SEO, Social Media Analytics.
TravelFlyLove
Google Ads Campaign
Creator & Sole Contributor
Created a Search Ads campaign for a local tour guide business. That meant elaborating the campaign brief (business description, target audience, keywords analysis, goals and objectives, KPIs), define the campaign structure, and create ads mockups.
​
Tools: SEMrush, Google Trends, Google Ads, Google Suite.
Google Merchandize Store
Google Analytics Audit
Creator & Sole Contributor
Using given data, I realized an audience analysis and audience segmentation, determined which channels and sources/mediums were performing better, did a site speed audit, and determined the highest performing campaigns based on the Google Store primary goal.
​
Tools: Google Analytics, Google Sheets, Excel (Pivot Tables), SEMrush, PageSpeed tool.
Hedge House Furniture
SEO Website Audit
Creator & Sole Contributor
Audited a website and made recommendations for SEO optimization, including updates in keyword strategy, internal linking structure, text and visual content update, metadata updates, site speed, canonicals, and backlink strategy.
​
Tools: SEO, SEMrush, Google Trend, robots.txt file, CanonicalsTag checker.
Build-A-Bear
Multi-Platform Social Media Campaign
Creator & Sole Contributor
Developed the strategy for a multi-platform social media campaign to help build a Build-a-Bear company’s reputation.
​
Tools: Google Suite, Canva, SEMrush, Google Trend, Facebook Ads Manager, LinkedIn Campaign Manager.
Alamo DraftHouse Cinema
Loyalty Program & Landing Page
Team Leader & Collaborative Work
Team project focused on creating a new loyalty program for Alamo Cinema with the objective of driving traffic to their physical locations. It involved define a digital channel mix for every stage of the funnel, KPIs, mockups, retargeting strategy and CRM. We also built the program landing page and pitch presentation.
​
Tools: Google Suite, Google Ads, Facebook Ads Manager, Canva, SEMrush, Google Trend, WordPress.
